What I've learnt from this is that Primary, Secondary, Qualitative and Quantitative research are all very important factors in both media and gaming industry, they do all this research before they release the product so that they would find out what people would like to see in the product that they want to release, they also do this through out the production to see if everything is fine and running they also do this when it has been released to see if people like it and if there is any type of improvement to be done to the product this is an on going process all four types of research are vital in the media and gaming industry as they are a way for the company to improve their products. In the gaming industry they have a separate version of the game called BETA its an experimental version of a game or a software, they usually have problems in this version so then the company will know what the problem and where the problem is in their product, through this they will be able to rework the problems and issues of the product before they can release the finished product.